In 1984, Dr Syed started Avlon group which grew quickly to become a popular brand for professional hair stylists around the world.

After meticulous review, note taking and focus groups we wanted to create the perfect product to suit the need of all of our textured hair consumers. More than just a return to natural in terms of the hair texture, women were also adopting a healthier, more natural approach to personal care overall.

As I Am is a separate and distinct enterprise, which markets unique and exclusively formulated products. “We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each person who buys from us.” Dr Syed